Browsing by Author "Yılmaz, Erturk"
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Comparison of open source customer relitionship management software for small
Yılmaz, Erturk (Kadir Has Üniversitesi, 2011)Organizations have to manage their customer relationship by a more measurable and observable way if they want to face the changing nature of customers. Thus CRM has become a compulsory for companies to prosper. Yet in order ...